Research shows that everyday choices such as how we travel, heat our homes, and what we eat can significantly reduce household emissions, particularly in high income countries like the UK.
The IPCC estimates that changes in behaviour could reduce global emissions by up to 70% by 2050, alongside technological and policy changes.
Personal action does not weaken pressure on governments or allow businesses to shift accountability. It actually strengthens public support for tougher rules on polluters.
This is how social change has always worked.